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Get off your ass, do the work, and become who you’re meant to be!

Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to stop making excuses, take control of the situation, and rise to your fullest potential in business and every other aspect of life. Keuilian, known as the “hidden genius” behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but to dominate your path.

Through personal experience, and after years of coaching and consulting thousands of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian discovered that most people who want to start a business, grow an existing business, make more money, or make a bigger impact usually take the long, slow, painful way to get there...and over 80% of entrepreneurs never reach their desired outcome or achieve their full potential.

With Keuilian’s no-nonsense, no-BS approach in both business and personal spheres, you’ll be able to identify your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it’s creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress.

If there’s an area of your life in which you need to man up, this book will get you there.


What’s in it for You

  • Become more decisive, focused, and effective in your work and personal life.
  • Discover your own true purpose and create a clear path for yourself to make it a reality.
  • Learn from Bedros’ most embarrassing, never-before-told stories about his life challenges and business failures—so that you can skip his past mistakes and go straight to a life of success and impact.
  • Discover the Crop Duster vs. Fighter Jet mindset that can take any business from failure to fortunes faster than anything else.

What’s a Crop Duster? What’s a Fighter Jet?


A Crop Duster is indecisive, loves to complain, constantly seeks out approval, and drifts through life unorganized in thought and action.

Crop dusters are drifters. Their lives have no passion, urgency, or purpose. They live only for themselves and, for that exact reason, they never end up getting what they want (not for long).

So, they go back to complaining and dull their inner pain with self-destructive and damaging behavior like heavy drinking, smoking, and emotional eating.


A Fighter Jet is an expert of self-mastery, a decider, and a leader. Fighter jets have control over their emotions, thoughts, and actions.

They are self-disciplined and know when to reach out to mentors, coaches, and trusted friends for help. They take care of their minds and bodies by exercising regularly, eating well, and reading.

Most of all, they are driven by a purpose beyond themselves which pushes them to deliver greater results every day.

Are You a
Crop Duster or a
Fighter Jet?


about the author

Bedros Keuilian is a high performance coach, speaker, and business consultant. He's the founder and CEO of Fit Body Boot Camp, a four time Inc. 5000 listed business, two time Entrepreneur Franchise 500 listed franchise, and one of the nation’s fastest growing franchises. He's also an investor in over a dozen companies ranging from software, digital media agencies, and educational and consulting services. He's known as the hidden genius that entrepreneurs, best-selling authors, and thought leaders turn to when they want to quickly scale their businesses and build impact-focused brands.

An immigrant from a communist country turned hugely successful entrepreneur, Bedros uses the stage, TV and social media platforms to share his personal Immigrant Edge and American Dream story to help inspire audiences worldwide to reach their fullest potential.

Bedros Keuilian has been featured and quoted in publications such as Inc. Magazine, Entrepreneur Magazine, Home Business Magazine, The Native Society,, Franchising USA, RadioMD, Active, the Huffington Post,,, Dr. Oz, The Good Life, CBS Small Business, and several international business publications worldwide.

Man Up

Man Up

Man Up